Key Words :- cinema

Address :- 110 Portland Road, South Norwood, London, Greater London, SE25 4PJ
Grid Ref :- TQ 3439 6812
Co-ordinates :- Lat 51.396206 , Long -0.06965
Local Authority :- Croydon London Borough Council
Pre 1974 County :- Greater London Council
Site Status :- Site extant - No Protection
Site Condition :- Site refurbished to residential housing

Description and History of Site:-
Cinema (the first permanent cinema in South Norwood) purpose-built in 1910 with 529 seats - there is a distinctive turret / open balcony below a cupola - renamed the Rex in 1950s - closed 1956 - by 1989 operated as 'The Portland Room' for wedding receptions, Rotary Club lunches and so forth - externally still recognisable as a cinema.

Currently (04/2003) numbered 114 Portland Road, and occupied by the Discount Furniture Centre. Proposals announced (August 2003) for the conversion of the building for use as a 'Fame Academy' for dance and drama.
Converted to luxury flats 2008-09.

Further Reading and References:-
https://cinematreasures.org/theaters/31082

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Contributor :- GLIAS Database - 2 June 2018
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